Australia’s leading liquor retail group has teamed up with Oxford Landing as part of a campaign to plant more trees during Earth Month.
Endeavour Group is working the Oxford Landing brand to support native revegetation efforts across Australia throughout April.
Oxford Landing will commit to regenerating one square meter of bushland for every bottle of its One to One brand sold during April.
Centred around Earth Day on April 22, Earth Month is a global celebration, with more than one billion people advocating for the environmental health of the planet.
Dan Holland, director of corporate affairs and sustainability at Endeavour Group, said, “Earth Month is a powerful reminder for us all to consider the collective action needed to protect our planet.
“We’re proud to be teaming up with Oxford Landing, a supplier committed to leading change.
“Partnering together, will help us talk to our customers about the impact small, individual choices can make collectively.”
This initiative invites Endeavour customers to be part of the change by purchasing select One to One products at Dan Murphy’s or BWS, online or in-store.
Oxford Landing has been devoted to the replanting and regeneration of native flora and fauna at its Riverland home, to date planting over 200,000 native trees and shrubs on 6.6 million square metres of dedicated conservation area.
At the time of launching One to One in 2023, Oxford Landing partnered with Greenfleet to plant the One to One Bushland, allowing customers to directly track the impact of their wine purchase.
Louisa Rose, head of sustainability at Oxford Landing, said: “Every bottle of One to One sold has a positive impact on the planet. Restoring and enriching habitats and regenerating ecosystems with one square metre of bushland for every one case sold - that’s our One to One promise.
“We love working with Endeavour Group on our Earth Month campaign, as we know customers are looking to support planet-positive initiatives.”
See oxfordlanding.com and greenfleet.com.au
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