Europe to formalise NoLo wine terminology

"Alcohol-free", "0.0%"’ and "alcohol light" are the new standardised denominations proposed by the European Commission for no- and low-alcohol wines.

The legislation for NoLo wine products is a bid to enhance their appeal.

As part of its newly presented wine package, the EU executive has proposed the three new classifications seeking to harmonise terminology across member states and support the growing market for non-alcoholic wines.

The overall package introduces targeted measures to help the sector manage its production potential, adapt to changing consumer preferences, and exploit new market opportunities, EuroNews reports.

The overall package introduces targeted measures to help the sector manage its production potential, adapt to changing consumer preferences, and exploit new market opportunities.

The proposed designations define ‘alcohol-free’ as wines with an alcohol content not exceeding 0.5% by volume, while ‘0.0%’ is reserved for wines with an alcohol content not exceeding 0.05% by volume.

The term ‘alcohol-light’ will apply to wines with an alcohol content above 0.5% but at least 30% lower than the minimum strength of the category before dealcoholisation.

Previously, EU legislation used the technical terms “fully and partially de-alcoholised” wines, which were seen as less consumer-friendly.

“The idea is to replace them with names that are more attractive and also more familiar to consumers,” the Commission said.

The three new terms, while already widely used, are currently regulated differently across member states, and the new rules aim to ensure uniform wine labelling throughout the EU.

Image: Carmen Ramon Cami, Scop.io