Gretzky, now a wine producer, is a pro-Trump, MAGA supporter.
Which has not made him popular in his homeland, local media report.
Images of Wayne Gretzky Estates wine bottes went viral after appearing on social media platform Reddit with some derogatory descriptions, leading to accusations that a Toronto store had tampered with them.
Others argued the images had been photoshopped.
On-shelf signage showing the price and information underneath Gretzky’s pinot grigio describe the wine as “weak & backstabbery,” while claiming it “delights with notes of elitism, and affluence.”
A cabernet merlot in Gretzky’s range also bore a shelf-description claiming that the “sad and two-faced” wine is as “weak as its namesake’s moral fibre” and should be paired with “boiled raccoon.”
His chardonnay was said to “reek of betrayal”, with “acrid” hints of “treasonry”.
After conducting an investigation, The Liquor Control Board of Ontario (LCBO) - which runs all retail wine stores in the province - announced that “we have found no evidence to suggest that any product label was altered in our stores”, and suggested that the images on Reddit had been photoshopped.
Gretzky played 20 seasons in the National Hockey League (NHL) for teams including the Los Angeles Kings, New York Rangers and St Louis Blues and is the top-scoring NHL player of all time.
Gretzky, who founded his wine business in 2007 at Niagara on the Lake, is an outspoken Trump supporter and has been photographed wearing a MAGA baseball cap.
Trump has declared him “a good friend” and “a fantastic guy” on his media channel Truth Social, and some Canadians feel Gretzky hasn’t done enough to oppose Trump’s goal of making Canada the “51st state of America”.
With anti-Trump sentiment running high in Canada, many are boycotting businesses seen to support the US President.
The Toronto.com website reported that residents in Niagara-on-the-Lake have called for a boycott of Wayne Gretzky Estates winery and distillery.
A petition to re-name a road named Wayne Gretzky Drive in Edmonton, Alberta, has also reportedly gathered more than 13,300 signatures.
On-shelf signage showing the price and information underneath Gretzky’s pinot grigio describe the wine as “weak & backstabbery,” while claiming it “delights with notes of elitism, and affluence.”
A cabernet merlot in Gretzky’s range also bore a shelf-description claiming that the “sad and two-faced” wine is as “weak as its namesake’s moral fibre” and should be paired with “boiled raccoon.”
His chardonnay was said to “reek of betrayal”, with “acrid” hints of “treasonry”.
After conducting an investigation, The Liquor Control Board of Ontario (LCBO) - which runs all retail wine stores in the province - announced that “we have found no evidence to suggest that any product label was altered in our stores”, and suggested that the images on Reddit had been photoshopped.
Gretzky played 20 seasons in the National Hockey League (NHL) for teams including the Los Angeles Kings, New York Rangers and St Louis Blues and is the top-scoring NHL player of all time.
Gretzky, who founded his wine business in 2007 at Niagara on the Lake, is an outspoken Trump supporter and has been photographed wearing a MAGA baseball cap.
Trump has declared him “a good friend” and “a fantastic guy” on his media channel Truth Social, and some Canadians feel Gretzky hasn’t done enough to oppose Trump’s goal of making Canada the “51st state of America”.
With anti-Trump sentiment running high in Canada, many are boycotting businesses seen to support the US President.
The Toronto.com website reported that residents in Niagara-on-the-Lake have called for a boycott of Wayne Gretzky Estates winery and distillery.
A petition to re-name a road named Wayne Gretzky Drive in Edmonton, Alberta, has also reportedly gathered more than 13,300 signatures.
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