Why [yellow tail] and Domino's are teaming up

Australian wine brand [yellow tail] and pizza giant Domino’s have teamed up for an unlikely collaboration in some US markets.

The [yellow tail] team has introduced a red bland in a 1.5-litre bottle "designed to pair best with a traditional Domino's cheese pizza as well as a variety of popular toppings".

"At [yellow tail], we believe that seriously good wine doesn't need to be so serious," says Dan Kleinman, chief brand officer, for US distributors Deutsch Family Wine & Spirits.

"We're thrilled to be partnering with Domino's, a brand loved by customers for interesting and exciting creations, to make the everyday pizza night more convenient, special and, most importantly, more fun."

Some of the new bottles will feature the Twist.Tap.Order. cap, a smart technology that connects with the Domino’s app. Customers can quickly place a pizza order by twisting off and tapping the cap on a smartphone. That feature will start on Monday in US market, including Florida, Washington, DC., Nebraska, Wyoming and Oregon, a media release says.

"Domino's is known for innovations," says Kate Trumbull, executive vice president, chief marketing officer for Domino's.

"We're always looking for ways to make ordering easier than ever, and 'Twist.Tap.Order.' does that. It's all about convenience, and we're excited to give customers yet another fun way they can order their favourite pizza."

If your are in the US, you can check out www.yellowtailwine.com/us/dominos/