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Tuesday, 21 January 2025

Tourists can't get enough of Japan


Visitation to Japan hit an all-time high in the 2024 calendar year.

Japan's inbound tourism figures saw the Asian nation welcomed 36.87 million tourists - up by more than 15% on 2019’s previous best of 31.88 million people, Japan National Tourism Organisation data shows.

Major growth markets were South Korea and the US, both up nearly 60%, although the number of visitors from mainland China was down 27%, news portal Travel Mole reported.

Major Japanese travel agency group JTB has said it expects inbound Japan tourism to surpass 40 million for the first time in 2025.

Tourism-related spending by foreign visitors reached a record Y8.14 trillion ($US 52 billion) in 2024.

This is a 69% increase on pre-pandemic 2019.

*The number of foreign visitors to Japan is calculated based on immigration statistics compiled by the Ministry of Justice.

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