Drinkers around the world still can't get enough of entry-level prosecco - seen as a party in a bottle -
with sales continuing to soar.
The Consorzio Tutela Prosecco DOC, the organising group for the appellation, has announced that there was a 7% year-on-year increase in its number of bottlings last year.
The consorzio shared that 660 million bottles of Prosecco DOC, which covers a large part of north-eastern Italy, were produced in 2024, the highest figure recorded, and one which represents an estimated market value of €3.6 billion, news portal the drinks business reported.
Celebrities got into the act, as well, with Dolly Parton releasing a prosecco with Accolade Wines, and Andrea Bocelli working with Zonin.
Pink Prosecco, with the addition of 10 to 15% pinot noir to the glera base, now reportedly makes up around 10% of Prosecco DOC’s total sales.
Consorzio president Giancarlo Guidolin said 2024 was a “strong year” in spite of challenges across the wine sector, and expressed optimism for 2025.
"As we look to the future, we’re doubling down on initiatives that resonate with modern consumers, making sure that Prosecco DOC remains a catalyst for connection and shared moments of joy," he signalled with a degree of hype.
"Together, we’re writing the next chapter of Prosecco DOC’s story as the quintessential wine of sharing.”
Data from the UIV-Ismea Wine Observatory shows 2024 was a record year for the production of Italian sparkling wine, with in excess of one billion bottles produced: an 8% increase on 2023 numbers.
Data from the UIV-Ismea Wine Observatory shows 2024 was a record year for the production of Italian sparkling wine, with in excess of one billion bottles produced: an 8% increase on 2023 numbers.
Prosecco DOC production accounted for almost two-thirds of Italy’s total.
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