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If you think about [yellow tail] as an industrial wine brand then you might need to think again.
Affordable, popular around the world, and with a sweet, people-pleasing accent, [yellow tail] is a divisive brand.
But [yellow tail] producer - Australia’s largest family-owned winery, Casella Family Brands (CFB) - has just earned Sustainable Winegrowing Australia certification for its wineries, vineyards, and grape supply.
Starting with the 2025 vintage release, wines from [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, Baileys of Glenrowan, Casella Family Wines, and Atmata will carry the Sustainable Winegrowing Australia certification.
Sustainability Manager Joey Sergi said the certification was a significant step in the company’s sustainability journey.
“After investing in installing our large-scale solar farm last year, we’ve focused on achieving Sustainable Winegrowing Australia certification across our wineries and grower base," he said.
"Consumers are increasingly choosing brands that prioritise sustainability, and with Sustainable Winegrowing Australia certification, they can trust our wines are produced with environmental care.”
Mardi Longbottom, general manager Industry Development and Support at the Australian Wine Research Institute, which manages the technical aspects of Sustainable Winegrowing Australia, says: “We are encouraged by the momentum and increasing ambition of our growing membership and are confident we will achieve world-leading recognition.
"By purchasing wines from a certified producer, consumers can feel confident that they’re supporting sustainable-minded growers and winemakers, who are on a journey to shape the Australian wine community for good.”
Jade Rogge, viticulturist and winemaker at Peter Lehmann Wines, said: “We recognise the time and investment in the training and auditing process; however, it is an important future step for all of our brands as we progress our sustainability journey.
"At its core, the program is about adopting innovative, sustainable practices to safeguard the land we depend on and ensuring that it remains healthy, productive, and valuable for future generations.”
Affordable, popular around the world, and with a sweet, people-pleasing accent, [yellow tail] is a divisive brand.
But [yellow tail] producer - Australia’s largest family-owned winery, Casella Family Brands (CFB) - has just earned Sustainable Winegrowing Australia certification for its wineries, vineyards, and grape supply.
Starting with the 2025 vintage release, wines from [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, Baileys of Glenrowan, Casella Family Wines, and Atmata will carry the Sustainable Winegrowing Australia certification.
Sustainability Manager Joey Sergi said the certification was a significant step in the company’s sustainability journey.
“After investing in installing our large-scale solar farm last year, we’ve focused on achieving Sustainable Winegrowing Australia certification across our wineries and grower base," he said.
"Consumers are increasingly choosing brands that prioritise sustainability, and with Sustainable Winegrowing Australia certification, they can trust our wines are produced with environmental care.”
Mardi Longbottom, general manager Industry Development and Support at the Australian Wine Research Institute, which manages the technical aspects of Sustainable Winegrowing Australia, says: “We are encouraged by the momentum and increasing ambition of our growing membership and are confident we will achieve world-leading recognition.
"By purchasing wines from a certified producer, consumers can feel confident that they’re supporting sustainable-minded growers and winemakers, who are on a journey to shape the Australian wine community for good.”
Jade Rogge, viticulturist and winemaker at Peter Lehmann Wines, said: “We recognise the time and investment in the training and auditing process; however, it is an important future step for all of our brands as we progress our sustainability journey.
"At its core, the program is about adopting innovative, sustainable practices to safeguard the land we depend on and ensuring that it remains healthy, productive, and valuable for future generations.”
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