
A handful have dipped their toes into businesses in the US and Australia, but few have expanded far beyond that.
One exception is AdVini, a listed French company that invested in South Africa 15 years ago and now operates five prominent wine producers in the Stellenbosch region, wine.co.za reports.
Controlled by the Jeanjean family, AdVini’s South African arm contributed 13% to the company’s 2024 turnover.
The company was founded in 1870 and now operates 27 wine properties, estates and winemaking facilities in the French regions of Burgundy, Bordeaux, Châteauneuf-du-Pape, Provence, Languedoc and Roussillon as well as the five farms in Stellenbosch.
Naretha Ricome, AdVini South Africa vice-president, says plans to expand its South African footprint will continue
“The fact that South Africa is the only wine country in which Advini has invested in land, vineyards and infrastructure outside of France underscores our belief that there is still a lot of untapped potential in the country’s wine industry, both in terms of wine production as well as tourism,” says Ricome.
“We did look at other wine countries, including Chile, but nowhere was more opportunity seen than in South Africa.”
She attributes the success of its Stellenbosch wine farms to the AdVini philosophy of allowing each of its wineries to maintain independence and identity.
Ricome says innovation has a strong role to play in growing the wine category in South Africa.
“The South African market holds vast potential for further innovation - the wine category makes up only seven percent of the total retail alcohol offering," she says
"AdVini is determined to be one of the leaders in growing wine’s share in this space. Innovation in packaging and project, together with other exciting opportunities from the incredible wine country that South Africa is, will ensure the expansion of the AdVini footprint. The past 15 years have been tremendous, but we believe the best is yet to come.”