Travel trends for 2025 revealed

Relaxation, travelling with the family and exploring new destinations are three key pillars of travel intent for 2025, travel booking website Agoda says 

Agoda has unveiled its 2025 Travel Trends survey, highlighting the factors set to shape the travel landscape in Asia in the coming year. 

The survey revealed a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travellers.

Agoda's findings indicate that travellers are prioritizing quality time with loved ones and seeking respite from daily routines.

The survey also underscored the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.

Seven key insights from Agoda's 2025 Travel Trends survey:

1. The more the merrier: Travelling with family tops the list
For many travellers family time equals quality time. More than a third of travellers questioned (34%) plan to travel with family in 2025. 

2. Easy does it: Relaxation is the top travel motivation, by far
Escaping from the hustle and bustle of daily life is by far the most important reason to travel, according to the survey. 75% of respondents cited relaxation as their most important travel motivation.

3. Computer says 'yes': Tech assisting in travel planning
Technology is playing a pivotal role in shaping travel plans. A substantial majority of travellers (80%) plan to use travel apps, while about one in eight (12%) are interested in virtual reality tours. 

4. Travel For Less: Journey more, spend smart
Budget considerations remain a key factor, with a significant portion of travellers (65%) planning to spend less than $250 per night on accommodation. But price is not a barrier to international travel - 87% of travellers expect to take the same number of trips or more compared to 2024. 

5. In and Out of Office: Travelling on and off the clock
In addition to traditional business trips, which 28% of respondents expect to embark on, the survey also picked up on the emergence of digital nomads, borderless workers who work remotely. 1 in 25 expects to work remotely in 2025, with a focus on combining work and leisure, as more companies adopt flexible work arrangements. 

6. Inspiration: Many ways to discover new destinations
A whopping 84% of travellers expect to visit new destinations in 2025. 

7. Life is a rollercoaster: Theme Parks are a reason to travel
Asia's many theme parks: Disney in Tokyo, Shanghai, and Hong Kong, Lotte World in Seoul, Universal in Osaka and Singapore, Ferrari World in Abu Dhabi will attract 20% of those surveyed.

Image: Hesham Osama, Scop.io