Tasmanian brands come together for a spirited experience

Love artisan spirits? Heading for Hobart? This summer, MACq 01 Hotel, Hobart’s "storytelling" hotel, is unveiling a new MACq 01 gin range created in partnership with local award-winning McHenry Distillery. 

The five new gins will take centre stage in the hotel’s new storytelling experience, Gin Tales, from December 9.

Gin Tales brings together MACq 01 Hotel’s dedication to immersive storytelling with premium crafted gins, offering a journey through Tasmania's heritage and characters. 

Working alongside distiller William McHenry, the hotel seeks to bring legendary figures to life through a specially curated range of gins. 

The spirits have been crafted to embody five core Tasmanian character traits that shape the design elements of the hotel and align to the 114 iconic Tasmanian characters that feature on the 114 guest rooms. 

Gin Tales joins the existing range of storytelling tours that guests and visitors to Hobart can join during their stay – hosted by the MACq 01 storytelling team. 

Guests can sip their way through Tasmanian history, guided by a storyteller, matching the bold, quirky and curious stories with the flavours of each distinctive gin. 

Think flavours like Hearty & Resilient, and Curious & Creative. 

Other gins include Grounded Yet Exceptional, Fighting Believers and Colourful & Quirky.

William McHenry describes the collaboration as a way to merge two iconic Tasmanian brands.

“With the new MACq 01 range, we’ve crafting five gins as layered as the stories of Tasmania’s people. It was a great experience bringing the influence of key MACq 01 characters together with the freshest Tasmanian ingredients, often resulting in unexpected combinations. 

"We went in with no limitations - even trialling squid ink in one of the iterations. Each gin reflects a part of Tasmania’s character and we’re thrilled with what we’ve produced with MACq 01.”

McHenry Distillery is located on the Tasman Peninsula. 

At the heart of everything the family-owned business does is clean, soft spring water from the springs on the property. 

The Gin Tales experience highlights include a one-hour guided tasting by a MACq 01 storyteller at MACq 01’s The Story Bar featuring a tasting of five 15ml pours from the MACq 01 collection

Tasting are held at 5pm, Monday to Saturday, and cost $35 per person. The experience is open to both guests and public and bookings are available online or through the MACq 01 Hotel team at hello@macq01.com.au

See macq01.com.au.