Hotel chains with a design element and more relaxed, upmarket hostel-style vibe are all the rage right now.
Mama Shelter was one of the innovators, followed by Moxy, and TRIBE is proving a success for global giant Accor.
TRIBE has just reached 20 hotels around the globe with "contemporary living, offering spaces that are smart, stylish, and encourage social interaction".
Created in Australia in 2017 by Mark and Melissa Peters, there are currently over 40 TRIBE hotels currently under development, including TRIBE Auckland Fort Street (above), which will open in the second quarter of 2025.
“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, global brand president, midscale and economy at Accor.
“TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don't.
"Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”
Called "the lifestyle segment" this hotel style with shared public spaces is increasingly popular.
“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development,” said Camil Yazbeck, global chief development officer, premium, midscale and economy division, for Accor.
“By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design."
Mama Shelter was one of the innovators, followed by Moxy, and TRIBE is proving a success for global giant Accor.
TRIBE has just reached 20 hotels around the globe with "contemporary living, offering spaces that are smart, stylish, and encourage social interaction".
Created in Australia in 2017 by Mark and Melissa Peters, there are currently over 40 TRIBE hotels currently under development, including TRIBE Auckland Fort Street (above), which will open in the second quarter of 2025.
“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, global brand president, midscale and economy at Accor.
“TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don't.
"Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”
Called "the lifestyle segment" this hotel style with shared public spaces is increasingly popular.
“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development,” said Camil Yazbeck, global chief development officer, premium, midscale and economy division, for Accor.
“By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design."
Some of TRIBE's locations are unusual, from Medellin, Colombia, to the vibrant but previously unfashionable Clichy in Paris.
No comments:
Post a Comment