Winemakers in New South Wales often complain they do not get enough support from restaurants in Sydney.
It might be cold comfort that Bordeaux region producers are having similar problems and are launching "drink local" initiatives.
The Bordeaux city hall and local wine groups are putting €30,000 towards creating a tasting program of local wines by the glass and encourage wine lists to be more Gironde-based, Vitisphere reports.
"Bordeaux wines by the glass in Bordeaux" will soon launch in restaurants, bars and hotels in the region featuring three Bordeaux appellation wines in red, white and rosé at "an affordable price".
And each trio of wines will feature at least one organic wine.
The campaign is being orchestrated by the Bordeaux Wine Interprofessional Council (CIVB) to make the Bordeaux metropolitan area a showcase for its AOCs.
It is supported by the Bordeaux city hall, the Gironde Chamber of Commerce and Industry and the Union of Hotel Trades and Industries (UMIH).
The aim of the operation is to increase the number of Bordeaux establishments that adhere to the Bordeaux local initiative (requiring that 50% of the wines offered on the menu be from Bordeaux).
CIVB president Allan Sichel told local media: "We need to convert the reluctant, those who have no or too few Bordeaux wines on their menu."
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