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Friday, 27 December 2024

Australian tech boosting worldwide travel experiences



An Australian travel tech company that has been enhancing visitor experiences in cities around the world is now making moves to expand into the Australian market.

Smartvisit, founded in 2020, has created destination experience technology for Universal Studios Hollywood, the cities of Athens, Cape Town and Dubai - including a special pass for the Dubai FIFA World Cup and Dubai company Arabian Adventures. 

It is also launching a New Orleans “Good Times pass” later this month, offering exclusive access to over 25 top attractions, tours, heritage sites and world-class museums.

CEO and co-founder of Smartvisit, Sydney-based Ryan Rieveley, said the company had already enjoyed significant success with several overseas organisations in various locations and the time was right to focus more on the Australian market.

“Locally, we created a Phillip Island attractions pass and loyalty programs for Rydges’ Sydney and Event Hotels and Resorts, and we’re focused on growing the business at home now,” he said.

“We are dedicated to transforming the tourism industry through cutting-edge technology and with tourism growing so rapidly in this post-Covid era, we know there is a strong appetite for our product.”

Smartvisit produces destination-specific content, available in multiple languages, that enhances visitor engagement, encourages exploration, and enriches the overall visitor experience, I am reliably informed.

One of its products, Jrnyz, utilises geolocation technology and notifications to deliver dynamic, location-specific content directly to traveller’s phones through multimedia storytelling, helping to bring destinations to life. 

Visitors can enjoy real-time storytelling and insights delivered precisely when and where they need them, offering a deeper connection to the places they explore.

For a self-guided walking tour of the city of Athens, Smartvisit collaborated with TikTok creator Briefed to bring the mythological gods of Athens alive.

The Hollywood Plus Pass, a first of its kind in North America where a major attraction is working collaboratively with other attractions in its market, the pass leverages Smartvisit's Destination Experience platform to "deliver a seamless experience for customers". 

The platform facilitates navigation, planning, booking, and direct-to-gate access to Universal Studios, as well as a multitude of premier attractions and experiences in the Los Angeles area.

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