Tourism Tasmania is targetting a new demographic: Tasmanians.
The tourism organisation has launched a new campaign to inspire Tasmanians to make the most of the longer days and enjoy the diverse tourism, hospitality and event experiences available around their home state.
It makes sense. Airfares to and from the mainland over the next few months are eye-wateringly high. And getting a spot on one of the TT Line ferries is like winning the lottery.
The new campaign is a joint initiative between Tourism Tasmania, Tasmanian Hospitality Association (THA), Tourism Industry Council of Tasmania (TICT), Events Tasmania and State Growth.
“Tasmanians play an important role in our visitor economy, contributing around $1.9 billion each year, and making up 25% of all visitor nights,” Tourism Tasmania says.
“The campaign’s key message is to encourage Tasmanians to make the most of our longer days by featuring a mix of events, accommodation, hospitality and experiences to drive regional dispersal.”
The campaign showcases a range of tourism and hospitality businesses and events across Tasmania, centred around the themes of ‘eat’, ‘drink’, ‘stay’, and ‘play’ and will be promoted across radio, newspapers and local magazines, out of home billboards, social media and through TV partnerships.
To help promote regional travel and showcase tourism experiences, Tourism Tasmania has partnered with Tasmanian-born Olympic swimming gold medallist Ariarne Titmus, promoting her recent visit to the north, north east and east coast.
The campaign will appear across Tasmania from today until March 2025, coinciding with Tourism Tasmania’s Come Down For Air interstate campaign which is running throughout NSW, VIC, QLD, SA and WA until March 2025.
See www.discovertasmania.com.au/longerdays
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