Are you ready to pay more for your pint of beer, or glass of wine, because it is late at night?
It's already happening in London.
O’Neill’s, an Irish-themed pub on Wardour Street in Soho, has introduced a surcharge which will add an extra £2 to the price of drinks purchased after 10pm.
To be fair, O'Neill's does offer late-night music, but is this the start of a trend?
O'Neills says on a sign that it operates a “a variable price list”. What that means is that after 10pm, the price it charges for drinks increases, news portal the drinks business reports.
This apparently results in the price of a pint of Brewdog IPA going from £7.40 during the rest of the day to £9.40, while a 500ml bottle of Budweiser {god forbid!) goes up from £6.05 to £8.05. Even a tonic water goes up by £1 under the system, with the price rising to £3.15.
Drinks purchased late in the evening are also served in plastic cups, rather than glass, which makes sense.
O’Neill’s is operated by Mitchells & Butlers, which has several London venues.
A spokesperson for Mitchells & Butlers sent the following statement on its controversial pricing policy to The Independent newspaper: “Most hospitality businesses and retailers deploy a form of dynamic pricing, but this means that prices can both rise as well as fall through tactical discounts being offered in the form of time-limited promotions and fixed price menus.
"Dynamic pricing varies on a site-by-site basis as it reflects the local market conditions, but temporary price increases tend to reflect the need to offset additional costs such as at times when door security is required.”
It's already happening in London.
O’Neill’s, an Irish-themed pub on Wardour Street in Soho, has introduced a surcharge which will add an extra £2 to the price of drinks purchased after 10pm.
To be fair, O'Neill's does offer late-night music, but is this the start of a trend?
O'Neills says on a sign that it operates a “a variable price list”. What that means is that after 10pm, the price it charges for drinks increases, news portal the drinks business reports.
This apparently results in the price of a pint of Brewdog IPA going from £7.40 during the rest of the day to £9.40, while a 500ml bottle of Budweiser {god forbid!) goes up from £6.05 to £8.05. Even a tonic water goes up by £1 under the system, with the price rising to £3.15.
Drinks purchased late in the evening are also served in plastic cups, rather than glass, which makes sense.
O’Neill’s is operated by Mitchells & Butlers, which has several London venues.
A spokesperson for Mitchells & Butlers sent the following statement on its controversial pricing policy to The Independent newspaper: “Most hospitality businesses and retailers deploy a form of dynamic pricing, but this means that prices can both rise as well as fall through tactical discounts being offered in the form of time-limited promotions and fixed price menus.
"Dynamic pricing varies on a site-by-site basis as it reflects the local market conditions, but temporary price increases tend to reflect the need to offset additional costs such as at times when door security is required.”
Complete bollocks, of course.
The BBC and the Daily Mail reported backlash against the policy.
No comments:
Post a Comment