Football is the world's biggest sport by a considerable margin, and everyone loves a theme park.
No surprise then that Spanish giants Real Madrid, known for their excellent as well as their petulance, has signed up with Dubai Parks and Resorts to open the world's first football club theme park in Dubai.
The United Arab Emirates facility spans six hectares (the equivalent of six football pitches like the Santiago Bernabéu, a press release tells us helpfully) and features over 40 experiences, including the Middle East's first and only wooden roller coaster.
The opening event was attended by Emilio Butragueño, Real Madrid's director of institutional relations - he used to be be known as a striker - and Roberto Carlos, the club's ambassador, previously known as a full back.
The two club legends were shown around the facilities and took part in a clinic with more than 100 children from the Real Madrid Foundation on a football pitch located inside the park.
“We are absolutely convinced that visitors to this theme park will immediately feel the excitement and enthusiasm that our badge and our shirt convey," said Butragueno, reading from a carefully scripted statement.
"Here we bring to life a very important and beloved part of our history, stemming from the emotions and dreams of Real Madrid fans."
Fernando Eiroa, CEO of Dubai Holding Entertainment, said: “Real Madrid World is more than just a theme park - it is a celebration of football.
"This is an exciting addition to Dubai's entertainment panorama with new experiences that are fully inclusive, educational and fun for everyone.”
One of the attractions, which sounds bewilderingly underwhelming, sees fans having their photo taken with life-size figures of several legendary players.
There is nothing like a photo with a not-very-convincing wax model of Cristiano Ronaldo (above).
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