It was a huge gamble when family-owned d'Arenberg Wines invested in its attention-seeking Cube from 2003.
But it is a gamble that paid off with the McLaren Vale winery now established as a global tourism icon.
It's been another big week for d'Arenberg and The Cube with a win on Friday night in the category of best tourism attraction at the South Australian Tourism Awards.
Then d’Arenberg was recognised on the global stage in the World’s Best Vineyard Awards for 2024.
It was named #32 in the world and as the #1 vineyard in Australasia.
This year’s win means the d’Arenberg Cube, a multi-level mix of tasting room, wine sensory room, a virtual fermenter, a 360degree video room, and many other experiences, will represent South Australia at the National Tourism Awards to be held in Adelaide in early 2025.
Winemaker and d’Arenberg Cube visionary Chester Osborn said: “To be honoured locally and globally is a testament to the dedication of our entire team underscoring not only the quality of our vineyard and visitor experience but also the strength of South Australia as world-class tourism destination.
“It is humbling to see d’Arenberg and McLaren Vale recognised alongside many of the world’s great estates and shows how far we have come as a winery and as a region since my great grandfather purchased the d’Arenberg property in 1912.”
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