A small Melbourne business that dared to be different found its name up in lights in London this week.
Aussie-owned cocktail in a can company Curatif achieved a world-first three-peat as the best RTD producer at the seriously competitive International Wine & Spirit Competition (IWSC).
The award is even more noteworthy given Curatif was only founded five years ago.
I've tried the cocktails - and they are seriously good.
Matt Sanger (above), managing director and co-founder of Curatif ,was in London to receive the award.
“We were proud as punch with one producer trophy back in 2022, and absolutely stoked to go back-to-back in 2023, but this - to be the first producer in any category in 55 years to win three-in-a-row, is amazing," Sanger said.
"I’m so proud of our team and their relentless pursuit in cocktail making. I’m on top of the world and could not be happier for our team.”
The IWSC is regarded as the world’s leading competition across wine, spirits, and RTD.
It has been in existence since 1969 with judging conducted by a panel of global experts, including master distillers and sommeliers.
“Cocktails are fun," Sanger said. "They’re moments of frivolity and indulgence that tend to evolve and adapt. So as trends ebb and flow, we have the great indulgence of being able to ebb and flow with them. Making new drinks every other day - it’s a tough gig!”
The latest triumph has sparked plans for major expansion.
“It’s time for the rest of the world to enjoy Curatif’s world-class cocktails,” Sanger says. “We’re in discussions with distributors in Japan, Korea, and China at the moment and while we are in London we are meeting with a few very well-known retailers to see how we can elevate the next English
summer.
"A couple of Curatif tins on the Thames sounds like just the thing to me!”
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