Australians still cannot get enough of affordable DOC Prosecco.
Recent data shows a big jump in popularity for Italian Prosecco.
More than 2.13 million bottles of the bubbly have been sold in Australia so far this year, which is a 14% increase on 2023 numbers.
The Italian Chamber of Commerce and Industry Australia (ICCI AUS) says the rise in popularity is because Australian drinkers are looking for a taste of the Mediterranean at home.
The president of the DOC consorzio, Giancarlo Guidolin, expressed his satisfaction at the current trends and what it means for the ongoing relationship with the Australian market.
“In recent years, we have seen a positive trend in the Australian market, which gives us great satisfaction considering the ongoing issues with Australia regarding the protection of our designation,” Guidolin said.
Italian producers object to Australian wineries using the name Prosecco.
“These issues are currently tied to the outcome of the negotiations on the free trade agreement with the EU, within which the protection of a list of European designations will be established,” he said.
I see no difficulties were Australian producers to use the name Aussecco, or Ozsecco.
While the sparkling wine variety has seen a solid jump in popularity in Australia, the Frizzante variety of Prosecco DOC has also seen a major jump in sales, albeit from a lower base.
Italian Chamber of Commerce and Industry Australia CEO, Rachele Grassi, said the soaring popularity of DOC Prosecco in Australia was gratifying but unsurprising.
“Australian consumers have a passion for Italy and, knowing that by looking for the geographical indication Prosecco DOC they are guaranteed an authentic Italian product, they are transported to the sun-drenched elegance of a Mediterranean getaway,” she said.
Prosecco DOC sales figures have also increased across been the US, UK, Germany and France.
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