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Monday, 14 October 2024

One man's sweet dream hits the big time



It began as a dream with one store selling artisan gelato. Today, 22 years later, Gelato Messina is celebrating a nationwide deal with Woolworths.

Over the past two decades, Gelato Messina has opened stores across Australia - and now its gelati and ice cream cakes will have a national canvas.

The point of difference here is that Messina never use pre-made bases or mass-produced flavour pastes. Every recipe is created from scratch and toppings and additions are made by Messina chefs at their in-house bakery.

Each Messina store has 40 freshly churned flavours, with 35 traditional flavours and five rotating weekly specials.

A new range of pints and frozen ice cream cakes will be available at Woolworths supermarkets, including Super Vanilla, Dulce de Leche, Pistachio Praline, Hazelnut Praline, Robert Brownie Jr. (great name) and Tiramisu.

The cake range will showcase Tiramisu, Iced Coco and Choc Malt.

“At Gelato Messina we’ve always been pushing boundaries to create products that surprise and delight, and after years of bringing unique flavours to our stores, we’re excited to finally make that experience more accessible to even more Australians through our first, exclusive supermarket range,” says founder Nick Palumbo.

“After expanding from our first Darlinghurst store in 2002 to now having 31 stores across Australia and internationally - the next step for us was to find a way to make our products accessible to everyone across the country, without compromising on quality.

“By working closely with Woolworths, we’ve developed a range that still has the honest quality, the delicious Messina magic, but can now be enjoyed from the comfort of your own freezer - no matter where you are.

"We’re proud of what we’ve created and can’t wait for people to start trying our pints and cakes from their local stores.”

The sweet treats are available in Woolworths stores across Australia from today, for RRP $14.50 each for pints and RRP $30.00 for cakes.

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