The celebrity wine trend is becoming a tidal wave.
Australia’s Treasury Wine Estates (TWE) has announced the launch of a new Drop of Sunshine range created in partnership with Hello Sunshine, a media company founded by movie star Reese Witherspoon.
TWE has teamed up with Hello Sunshine to launch a new range of three wines - a California Brut Sparkling Rosé (US$25), Central Coast Chardonnay ($20), and Central Coast Red Blend ($25), news portal drinks business reports.
Hello Sunshine is an American media company founded by Witherspoon and Strand Equity founder and managing partner Seth Rodsky in 2016.
The wines will make their debut this weekend in Los Angeles at Hello Sunshine’s second annual Shine Away event, featuring two days of panel discussions and workshops for female brand founders.
Hello Sunshine focuses on telling female-driven stories on film, TV and digital platforms.
Sarah Bakx, president of the Bold Brands business unit of Treasury Americas, a division in the super-complex TWE heirachy, gushes: “We are honoured to work alongside Hello Sunshine who (sic) elevates women’s voices and ensures our stories are heard. Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
Righto.
No comments:
Post a Comment