Dunedin Airport on the south island of New Zealand has sparked controversy by imposing a three-minute limit on fond farewells in its free drop off zone.
The signage adds: “for fonder farewells please use the car park”.
Dunedin Airport CEO Daniel De Bono told local radio that airports are “hotbeds of emotion”, and that a 20-second hug is enough to release the love hormone oxytocin.
He says the move is about improving traffic flow and safety around the terminal. They were trying to have a bit of fun with the announcement, he said.
"It's caused quite a stir, we've got quite a bit of conversation going."
The story has gained the attention of international news media from CNN and The New York Post to The Times of India.
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