When leading producers like Scarborough Wine Co. in the Hunter Valley and Turkey Flat in the Barossa throw their weight behind canned wine, then you know the trend is real.
"We're seeing consumers change their consumption behaviour, often looking for smaller serving formats to cater to different occasions (outdoors, entertaining, parties), for convenience and noting that younger consumers are blending beverages, so this could be an option to bring them into the category," say the team at Scarborough.
"Made from the same quality wines in the Offshoot range, these cans are designed for life on the go."
The Scarborough flavours include a White Spritz Vermentino, Rosé Spritz Pinot Noir, Light White Chardonnay and Light Red Tempranillo Joven.
"We know that this format won't be for everyone, but it's great to see it being more widely embraced, with more quality options hitting the market. There's still a role for the 750ml bottles, but we need to test and trial new opportunities for specific occasions."
"We know that this format won't be for everyone, but it's great to see it being more widely embraced, with more quality options hitting the market. There's still a role for the 750ml bottles, but we need to test and trial new opportunities for specific occasions."
Scarborough and Turkey Flat both tout the convenience of wine in can for picnics, hiking, camping trips, and outdoor concerts, pointing out that cans chill faster than bottles and are easy to grab and go.
Cans are also more sustainable and eco friendly than glass: lightweight, recyclable, with a smaller carbon footprint than glass bottles.
Meanwhile, Turkey Flat says: "Following on from the huge success of the launch of our outstanding rosé in cans earlier this year, we have now added to the family with an Adelaide Hills Pinot Gris and a Barossa Shiraz Grenache.
"Again, we took the high road and made sure the wines were of a high quality; we actually want the category to work for everyone, so [there is] no point putting a lesser quality wine in the can.
"They still tick all the boxes of convenience, sustainability and ease of recycling."
I've tried the rosé and it is excellent.
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