Australians are travelling at record levels, with outbound and inbound travel experiencing unprecedented growth in 2024, the latest Travel Trends Report from the Australian Travel Industry Association (ATIA) shows.
The report, which analyses data from various sources, including the Australian Bureau of Statistics and the Department of Infrastructure, shows a significant surge in both outbound and inbound travel for the year ending August 2024.
Australians are embracing international travel more than ever, with major increases to key destinations across the Asia-Pacific region.
Indonesia, which, in effect means Bali, continues to be the top destination for Australians, with a 30.4% increase in travellers, reaching 1.59 million.
Japan recorded the highest growth, with a 103.4% rise in Australian visitors, totalling 727,260 for the year.
Other key destinations include New Zealand (up 10.0% to 1.33 million) and the United States, which saw 728,550 Australian visitors, reflecting a 16.7% increase.
China led the inbound market, with a 135.5% increase in visitors, reaching 844,940 in 2024.
Growth from New Zealand visitors also remained strong, up 20.2% to 1.38 million, while visitors from Japan surged 64.9% to 373,700.
Overall, inbound tourism to Australia grew 25.7%, with a total of 8.06 million international visitors in the year ending August 2024.
“The incredible 30.4% year-on-year rise in travel to Indonesia, our top overseas destination, shows how much demand for international travel has skyrocketed," said ATIA CEO Dean Long.
"But it’s the growth in new and emerging markets that really tell the story of 2024. The 103.4% surge in travel to Japan is a clear sign that Australians are looking for more than just a getaway - they’re seeking cultural immersion and unique experiences.
"We’re seeing a shift towards more adventurous and diversified travel, with destinations like Thailand and Vietnam growing by 20.2% and 40.1%, respectively.”
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