The new plan to rescue the Australian wine industry

A new plan to help lift the wine industry in Australia was unveiled today in Adelaide.

Australian Grape & Wine and Wine Australia have launched the One Grape & Wine Sector Plan at the Wine Industry Update 2024 conference.

Developed to support the sector’s recovery from a period of ongoing challenges, the One Grape & Wine Sector Plan aims to chart a clear path of action and to reflects "the sector’s resilience and commitment to forge a vibrant and prosperous future".

The Plan provides the framework for collaborative and co-ordinated action for the sector, as well as a roadmap for achieving the sector's goals and vision articulated in Vision 2050.

Australian Grape & Wine Chief Executive Officer Lee McLean said the Plan’s development is the result of extensive consultation across the entire sector.

“Grapegrowers, winemakers, exporters, industry associations, researchers, business and suppliers have shared their views, insights, aspirations, concerns and expectations on the challenges and opportunities for the sector,” McLean said.

“As a result, the Plan launched today, provides greater linkages to existing plans, such as Vision 2050, demonstrates stronger industry leadership, collaboration and coordination, and provides practical action and guidance for all.”

The Plan provides the framework for collaboration and coordination among all sector players to achieve the ambitious goals outlined in Vision 2050. Six key themes shape the roadmap for sector success:Our place and product: consumers, customers and community; markets, sustainability, people, systems and infrastructure.

“The breadth of the Australian grape and wine sector is its strength; from family-owned grapegrowers, commercial and premium winemakers, to vertically integrated businesses and corporates," says Wine Australia Chief Executive Officer Dr Martin Cole.

"The strength of the Plan lies in our ability to share the load to optimise the opportunities ahead..

“But success is dependent on action: collaboration and shared responsibility, to learn from the past, acting on the challenges of today, to set the course for sector success."

The One Grape & Wine Sector Plan can be downloaded from agw.org.au or wineaustralia.com.

Image: Emanuele Lattarulo, Scop.io