The beer glass designed to make you drink slower

Is this the most absurd invention of the year?

A Japanese brewery has crafted a beer glass that is deliberately designed to make it more difficult to drink from.

The idea is to raise awareness of moderating your intake of alcohol and the design is inspired by an hourglass.

But if you want to chugg down a cold one on a warm day, this is definitely not for you.

Yona Yona Ale designed the glass which delivers a “slower paced” drinking experience.

The idea for the 350ml “Drink Slowly” Yona Yona Ale glass is that by stopping drinkers from being able to neck a beer at speed, it will mean its beers can be enjoyed at a slower pace, and therefore with flavour more appreciated and enjoyed, new portal drinks business reports.

I call phooey. Why take the enjoyment out of drinking?

* Yona Yona Ale is a medium-bodied American Pale Ale-style beer brewed by Yo-Ho Brewing, which is majority owned by Kirin.