Leading Clare Valley wine producer Jim Barry Wines has launched a new proprietary lightweight riesling bottle, which is says reflects the company’s commitment to sustainability.
Its reasons: to reduce the overall environmental impact of the business, and significantly lower the company’s carbon footprint.
Beginning with the award-winning Watervale Riesling, which celebrated 50 vintages in 2023, the new bottle is 48 grams lighter than a standard riesling bottle.
The winery says that although this seems minimal, it equates to a total reduction in glass usage of 48 tonnes per year.
“As the market leader for premium Australian riesling, we are excited to be the first to produce a proprietary light-weight riesling bottle,” says sales and marketing director Sam Barry,
“This bottle plays a critical role in the future sustainability of the sector.”
The Clare Valley, of course, has a history of innovation.
The region was the first in Australia to collectively embrace the screwcap in 2000 and the new lightweight bottle is billed as the next evolution of that innovative thinking.
“Our family have always worked to minimise our environmental impact," Sam Barry says.
"This bottle in just one way we are reducing our carbon footprint and ensuring our business is sustainable for future generations.”
Jim Barry Wines is now a Toitu – carbonreduce-certified organisation. The business is also a member of Sustainable Winegrowing Australia and will undertake the certification audit in October 2024.
The new lightweight bottles will begin appearing on the market in the coming weeks, and will eventually be used for all Jim Barry Wines rieslings for the 2024 vintage.
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