Australia is to get its first property under the hip The Hoxton hotel brand.
Ennismore, a fast-growing lifestyle and leisure hospitality company, and Alfasi Group, a design-driven property developer, this week announced the signing of The Hoxton in Melbourne as part of the Matchworks Precinct at Church Street, Cremorne.
The inner suburb is close to Richmond and South Yarra and just three kilometres from the CBD.
Set to open in 2027, the hotel will bring The Hoxton’s chic style to Australia for the first time.
The Hoxton brand was founded in 2006 by Sinclair Beecham, co-founder of sandwich shops Pret a Manger. It launched with The Hoxton, Shoreditch, in East London.
The brand was purchased in in 2012 by Ennismore, owned by Sharan Pashricha, an Indian-born entrepreneur based in London.
The hotel will feature 198 guest rooms in the classic Hoxton categories, including cosy, roomy, and biggy.
The hotel will celebrate its locality through art, design, retail and eclectic programming, with interiors taking inspiration from the building’s history and creative local community and surroundings.
The Hoxton will have three food and beverage outlets: an all-day dining destination, café, bar, and signature restaurant.
Other features will include The Apartment, the brand’s hybrid event spaces centred around a communal pantry, and a gym.
“We are delighted to bring The Hoxton to Australia for the first time," says Pashricha.
"As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
"Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history and started life as a matchstick factory. We look forward to making our guests feel at home while discovering the very best of our new neighbourhood.”
The Hoxton has hotels in key cities across the UK, Europe and North America. See ennismore.com
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