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Monday 15 July 2024

Tourists slow to return to England



Almost everyone I talk to who has visited the UK recently has a comment about how expensive it is for tourists.

Perhaps that is the reason for reduced visitation.

VisitEngland’s annual report for 2023 shows visitsn to attractions still remain below pre-pandemic levels.

The 2023 Annual Survey of Visits to Visitor Attractions (snappy name!) found visitor numbers are recovering but still significantly down on 2019, Travel Mole reports.

Overall, visits to attractions in England were up 11% in 2023 compared to 2022 although still 28% down on 2019.

VisitEngland director Andrew Stokes said: “It’s good to see continued growth in visits to our attractions but there remains ground to be covered.”

The survey collected data information from 1,513 English attractions.

It shows the return of overseas visitors and an increase in school trips in 2023 has fuelled the increase, but domestic visits fell slightly by 2%.

The number of attraction visits in London was still down by 22% on 2019.

The Tower of London remains the top "paid for" attraction in England, with 2.8 million visitors. Kew Gardens follows with two million visitors.

The British Museum is the top "free attraction" with 5.8 million visitors, with the Natural History Museum in second.

“These statistics give us a window into the challenges that many of England’s attractions are still facing, but it’s encouraging to see that numbers of visits are slowly climbing,” Historic England CEO Duncan Wilson said.

Image: VisitEngland 

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