Hotel loyalty schemes can offer a whole lot of benefits for frequent travellers.
Room upgrades, free nights, savings on meals, priority check-in, late check outs etc.
Accor Plus, one of the leaders in the field, is celebrating its 30-year milestone in 2024 and has launched 'Get Away With It' - a new campaign aimed at highlighting the benefits across the Asia Pacific region.
Developed in partnership with Sydney-based creative agency john+john, 'Get Away With It' aims to spark travellers' curiosity.
The campaign invites travellers to embrace a sense of fun while reinforcing the many advantages of the Accor Plus program - including a free night's accommodation, up to 50% off dining and stays, and access to member only events.
The campaign will run across TV, radio, digital and social channels.
“Accor Plus is a premium hotel travel program, but it's never stuffy or elitist," john+john creative director Matt Strempel says.
"We wanted to capture the essence of a member-only, VIP club while flavouring it with a hint of tongue-in-cheek irreverence. The program is for savvy travellers seeking more value and experience from their travel spend."
Accor Plus program members can experience elevated hotel benefits at more than 1,000 hotels, resorts and apartments including Sofitel, Movenpick, Pullman, Novotel, Peppers and Mantra and more, across Asia Pacific.
“Our vision is to be the most loved hotel loyalty subscription programme in the Asia Pacific," says Accor Plus CEO for Asia Pacific Renae Trimble
"For 30 years, we have worked tirelessly to create the best hotel travel loyalty membership in Australia, always ensuring our members feel valued and receive outstanding service from Accor Plus.”
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