Sunday, 14 July 2024

Expo aims to boost wine businesses in China

 

Want to know what is happening in the wine industry in China? 

Why not find out from the horse's mouth when international experts and enterprises involved in the wine industry are set to gather in north-west China's Ningxia Hui autonomous region, China's leading wine-producing area, for an expo next month.

The China (Ningxia) International Wine Culture and Tourism Expo will be held in Yinchuan from August 9-11. 

The expo will have the optimistic theme "Chinese wine, a marvel to the world --good wine originates from unique terroir". 

More than 60 wineries and exhibitors from countries including France, Australia, Italy, Spain and Chile will attend the three-day expo, which will feature a wine carnival, competitions and other events.

Huang Siming, director of the management committee of a wine industrial park at the eastern foot of Helan Mountain, told Xinhua that Ningxia has since 2012 been host for nine editions of the International Wine Expo. 

"The upgrade of the wine expo makes a bigger circle of friends for Ningxia, and helps the region expand its market, share the opportunities and achieve win-win deals with friends through co-operation," said Huang.

Local officials say Ningxia "boasts a unique terroir for making top-class wine, with its prolonged sunshine and a cool, dry climate aiding the cultivation of grapes".

Ningxia has emerged as China's largest wine-producing region. It boasts 40,133 hectares of grape plantations and 253 wineries. 

Image: Vineyard at the eastern foot of Helan Mountain in Ningxia

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