Don't forget us, say Côtes du Rhône wine producers

With the increasing globalisation of the wine industry, one of France's leading wine regions has lauched a campaign to boost both recognition and sales.

The Côtes du Rhône, shiraz and grenache heartland and the inspiration for many Australian industry wine pioneers, has launched activation in the UK for wine trade and consumers to "rediscover the region" in 2024.

The plan will see a large number of opportunities for both professionals in the wine trade and consumers to get to know more about the reds, rosés and whites of the Côtes du Rhône and Côtes du Rhône Villages AOCs.

The UK has traditionally been a major market for Côtes du Rhône producers, with affection for the easy drinking styles.

The challenge for the region in 2024 and beyond will be to change preconceived ideas about the colour and freshness of Côtes du Rhône wines, local media reports.

The Côtes du Rhône vineyards stretch across 171 communes with a variety of terroirs.

A separate category within Côtes du Rhône, the Côtes du Rhône Villages appellation showcases 22 specific villages.