Hotel operators in Sydney have enjoyed their most lucrative weekend for almost a quarter of a century.
Accor, the largest hotel operator in Australia, announced a record level of bookings last weekend, driven by a convergence of major music and sporting events throughout the city.
The star-studded weekend featured performances by Taylor Swift at Accor Stadium, Blink-182 (above) at Qudos Bank Arena, and the SailGP Sydney sailing competition across the city's harbour. There were also some early Mardi Gras arrivals.
This led to unprecedented occupancy for Accor's 40 Sydney hotels and its ALL - Accor Live Limitless loyalty program.
The massive influx of fans pouring fuelled the engine of the NSW tourism industry, creating a ripple effect of opportunities and economic growth.
“Hotel results in Sydney over the weekend were higher than anything we've seen since the Sydney 2000 Olympic and Paralympic Games," said Accor regional Chief Operating Officer Adrian Williams.
“I couldn't be more thrilled to witness this incredible moment, where the convergence of music, sports and tourism ignited such excitement and possibility. I am proud of our dedicated hotel teams, who welcomed and catered to our many guests over the weekend.
“The boost to tourism doesn't just stop at creating memories - it creates jobs. From hospitality to entertainment, every aspect of this contributes to our mission of fostering prosperity and creating meaningful opportunities for our communities.”
From luxury to economy, Accor has 19 international brands across Australia, New Zealand, Fiji and French Polynesia, inclduing Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore's SO/.
Phew! Hard to keep track.
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