Here's a bizarre marketing idea: Champagne and burgers

Sometimes you have to wonder who thinks up some of the weird marketing ideas that get foisted on the public.

The latest is a "brainwave" of pairing Champagne with burgers on the Gold Coast.

Champagne and oysters, maybe; Champagne and crab sandwiches, certainly. But Champagne and burgers? Meh!

This summer offering from The Langham, Gold Coast, is a summer partnership with Champagne House Veuve Clicquot: a Champagne and Burger Pairing Pool Bar Takeover "that promises to redefine luxury on the Gold Coast". 

There is also some gushing in the press release about how "the iconic yellow hue of Veuve Clicquot's label will infuse the décor, creating a vibrant and opulent atmosphere that resonates with the brand's rich heritage."

Was someone actually paid to write that rubbish?

Anyway, from now until mid January 2023 (I think they mean 2024, but who knows?) the Pool Bar will "undergo a transformation into a retro-chic oasis".

So pair your burger with Veuve Clicquot Yellow Label. Perhaps a Lobster Banh Mi Slider - which is not really a burger and actually sounds like a decent idea.

If you are having a real burger, however, go Beaujolais, or Burgundy. In Australia that means a gamay, or a pinot noir.   

Anyways, the package, including a glass of Veuve Clicquot Yellow Label and the gourmet burger pairing, is priced at $65. Additionally, the daily happy hour from 4pm to 5pm offers a glass for $35 and a bottle for $175.

For more information on The Langham, Gold Coast's upcoming events, please visit: https://www.langhamhotels.com/en/the-langham/gold-coast/offers/.