You know summer has arrived in Australia when the tennis season opens.
And you know summer is here when all the bright young things start ordering Aperol spritzes.
The two will come together throughout the tennis season with Aperol announcing it has signed as an official partner of Tennis Australia for 2024 and the next four years.
Starting with the United Cup in late December (it sounds important but it is a glorified exhibition), through to the Brisbane International, Adelaide International, Hobart International, and finally, the Australian Open in January, Aperol has signed on the dotted line.
“We are back!' says Simon Durrant, Managing Director Australia at Campari Group. "Campari is thrilled to announce that Aperol will be bringing a slice of Italian culture to the Australian Open in 2024.
“The Australian Open is the biggest event in the Australian summer calendar, and with Aperol Spritz being the drink of the summer, this is the perfect partnership. Boasting one of the biggest sporting crowds in the nation, we’re excited to spread the Aperol joy across a terrific summer of tennis.”
Aperol will be "activating" at a number of bars on the ground at the Grand Slam of the Asia-Pacific. That means flogging some booze.
“We are excited to welcome the tennis fans at the Australian Open to our bespoke bar, Terrazza Aperol, to experience summer in true Italian style. In what promises to be a lot of fun for tennis fans, Aperol Spritz will also be available throughout the many bars across Melbourne Park,” said Durrant.
Here's a link: https://www.aperol.com/en-au/serve-up-summer/.
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