Alister Purbrick from Tahbilk was named a Victorian Legend of the Vine in front of a large crowd of his wine industry associates at the Melbourne Royal Wine Awards Lunch.
The award recognises his lasting contribution to the industry.
His roles have included president of the Winemakers Federation (1999-2001, now called Australian Grape & Wine), being the inaugural chairman of Australia’s First Family of Wines (2006-2010).
He was given the Len Evans Wine Industry Leadership Award in 2012 and has been chief executive of his family-owned wine business, Tahbilk Group, since 1978. He stepped down as CEO last year.
He helped make Tahbilk one of the most environmentally sustainable wine producers in the world.
“Alister has played an integral role in the Australian wine industry for so many years," said WCA national executive chairman Angus Barnes.
"He has helped shape the industry at many different levels and the fact that he continues to give his time to organisations like Australian Grape and Wine shows his true passion and dedication to Australia’s wine industry.
"Alister is well known throughout the industry and today’s award will be celebrated across the country.”
Purbrick is the seventh person to be awarded Legend of the Vine status in Victoria, and the first since 2019, joining a national list that includes the likes of Ross Brown, Jeni Port, Brian Croser AO, Pam Dunsford, Tony Love, Brian Walsh, the late d’Arry Osborn, and Steve Flamsteed.
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