Tyrrell steps up into major regional role

Chris Tyrrell, a member of one of the most famous families in the Australian wine industry, has been elected as the new president of the Hunter Valley Wine & Tourism Association (HVWTA).

Tyrrell, the CEO of Tyrrell’s Wines, replaces Stuart Hordern, senior winemaker at Brokenwood, who stood down after his two-year term.

At the HVWTA AGM, a new executive was also elected, including Sasha Degen of Degen Wines and Hunter Valley Stays as vice president.

Tyrrell, part of a fifth-generation Hunter Valley family, becomes the sixth president of HVWTA.

He is the third Tyrrell to take on a similar role, following on from his father, Bruce, and grandfather, Murray, who were presidents of the old Hunter Valley Vineyard Association.

“It is with pride that I take on this role to continue the excellent work of Stuart and the HVWTA team," Tyrrell said. "In Sasha, I am joined by someone with a strong connection to both the wine, accommodation and tourism industries and who plays a key role in the advocacy issues facing our region.

"Her commitment to enhancing the visitor experience aligns with our focus to develop world-class experiences for our visitors.”

HVWTA CEO Jennie Curran thanked the new board executive and board members for their time, insight and commitment to the region, noting: “in Stuart, Chris & Sasha, I see the best of the Hunter Valley, passionate leaders with a strong connection to place and who share the same objective: to make our region the best it can be."

HVWTA is a not-for-profit, membership-based wine and tourism organisation.

Pictured: Vice president Sasha Degen, president Chris Tyrrell and CEO Jennie Curran. Supplied.