Wise Wolf is a new range of wines from Banrock Station, sold in bottles that are made with 91% recycled glass.
Which is a great innovation from owners Accolade Wines.
The only issue is that the packaging looks very similar to Wolf Blass Wines, owned by Treasury Wine Estates, and the name also invites confusion from non-wine savvy consumers. Or maybe it's just me.
A French range was launched last year in European markets and the new Wise Wolf range for Australia features labels made from 100% upcycled sugarcane, caps made with 26% less materials than average caps and wine cartons are made from 100% recycled paper pulp.
"As one of the largest wine companies in the world, we are focused on leading the pack with innovations that make real and lasting change," says the release.
The first wines in the Australian range are an Adelaide Hills Sauvignon Blanc and a Limestone Coast Chardonnay, with a Barossa Shiraz to follow in May next year.
Wise Wolf by Banrock Station is available now in major retailers including Dan Murphy’s, BWS and First Choice.
If you want to know more check out https://banrockstation.com.au/pages/wise-wolf
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