Meet Solara: a new entrant in the sparkling wine market

 

It is that time of the year. New drink products proliferate in the lead-up to Christmas, and Duxton Vineyards is quick off the mark.

The South Australian wine producer of "sustainable" wines under the Rewild label has announced the debut of Solara - a new brand of sparkling wines that includes a prosecco and chardonnay pinot noir blend.

I am not the demographic, as the brand is designed to appeal to a younger drinkers with partying in mind.

A media release tells me "Solara is designed to inspire consumers to ‘Live With Fizz’, embrace the moment and make every day occasions worth celebrating".

Grapes have been sourced from the Murray Darling region and the brand will be positioned in the sub-$20 category.

“After a hugely successful launch with Rewild last year, Duxton Vineyards is thrilled to be releasing our new sparkling wine brand Solara to the Australian market," said general manager Wayne Ellis.

“We have seen an increased appetite from consumers for affordable sparkling wine options that don’t compromise on taste, and Solara is our response to this demand.

"Solara Prosecco and Chardonnay Pinot Noir are fresh, flavourful and youthful, and perfect to enjoy as part of summer celebrations or festive drinking occasions.”

Duxton Vineyards is one Australia’s largest vineyard holders with over 26 different varietals on vine in the Mildura and Sunraysia regions. Its wines are distributed in Australia by Pure Wine Co.

It is clearly designed for the domestic market as there are already wine brands called Solara in South Africa and in Romania.  

Solara is Latin for “from the sun”.