The new tasting facility is the first significant update to Taylors’ hospitality offering since the winery was established in 1969.
The development sees Taylors move from its existing cellar door in the main winery building on the property to a newly developed site: an extension from the original homestead located on the front lawn.
“This is the beginning of an exciting new era for our family winery," said third-generation vigneron and managing director Mitchell Taylor. "We wanted to elevate the experience with this new cellar door, so there are no half measures.
“Every detail in the project is considered, with design features that are sophisticated while being warm and inviting. The space truly reflects our family and the Taylors story, and we hope it will be the first point of call for visitors to our wonderful region.”
The new cellar door features five distinct areas for visitors: the Main Tasting Room, The Courtyard, The East Patio, The Event Pavilion, and the Collector’s Club members' tasting room.
The main entry features Taylors’ three seahorse emblem in weathered steel. The use of limestone is a feature of the facade and walls, alluding to how the Taylor family discovered fossilised seahorses in the vineyard’s limestone bedrock when they established the estate over 50 years ago.
The tasting counter features Enomatic wine serving systems to preserve premium wines while the central feature of the main tasting room is a bronze-green tiled circular fireplace surrounded by cosy lounge chairs and furniture featuring American oak and soft leather.
The private Collector’s Club members' room sits beside the main tasting room, offering groups of up to 18 a comfortable space in which to conduct hosted tastings and events. This area offers guests 180-degree views of the lawn and vineyards to the east of the property.
There are two outdoor areas designed for guests to enjoy on the Clare Valley’s sunny days.
“Our goal has been to create a space that epitomises both Taylors Wines and the Clare Valley - it's an original style all of its own,” Kristina Soggee, senior project architect at GP Architects, said.
Also new is a range of new tasting experiences including wine and cheese and wine and chocolate tastings.
For serious wine lovers the Flagship Wines Tasting Experience showcases wines from the Taylors Masterstroke and St Andrews ranges, along with the exceptional parcel release wines, The Visionary Cabernet Sauvignon and The Pioneer Shiraz.
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