Geelong's new convention centre will be anchored by a Crowne Plaza hotel, the IHG Group announced.
The new-build 200-room Crowne Plaza Geelong will open in 2026, part of the Geelong Convention and Exhibition Centre precinct development project, which forms part of the Geelong City Deal - a collaboration between the Australian and Victorian governments and the City of Greater Geelong.
The new complex will feature a 1,000-seat venue, two large exhibition spaces, meeting rooms, conference facilities and flexible event spaces.
New retail spaces will feature hospitality offerings, and a large public plaza will become a feature of the Geelong waterfront.
The Crowne Plaza Geelong is expected to include suites up to 57sqm in size, a restaurant and bar offering, as well as a pool and gym.
And, while it will be connected to the convention and exhibition centre the hotel itself will also feature meeting spaces.
With the new 180-room Holiday Inn & Suites Geelong due to open in September this year, IHG is on track to be the largest global hotel operator in Geelong.
It continues IHG's suburban and regional expansion in Victoria that has also seen it add Holiday Inn Dandenong earlier in the year, Holiday Inn Werribee in 2021 and InterContinental Sorrento in 2022.
It will also open six new hotels in Greater Melbourne in the next 12 months under the Crowne Plaza, voco, Hotel Indigo and Holiday Inn brands.
Cameron Burke, IHG Hotels & Resorts' Director of Development for Australasia and Pacific, said: “We're thrilled to be planning this partnership with Plenary Group and extending our reach across regional Victoria with the Crowne Plaza brand.
“This is an incredibly exciting development, and we will be delighted to be part of a precinct that will become a crown jewel for the city of Geelong."
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