Special offers pile up if you are a wine lover with a credit card

Wine is big business. And there are a plethora of sellers - big and small - offering "special" deals to anyone with some cash to spend right now. 

My monthly email from American Express lists no fewer than four special offers from wine sellers - each slightly different. 

All are designed to offer extra value top cardholders, but you have to wonder just how all these discounts are feasible.

Splash out, by all means, but remember your local liquor store offers free advice when you buy face to face; and the big outlets often have great deals on some of the big names. 

Here are the offers I have to choose from right now: 

Pendolino Wine Shop. Spend over $500 get $125 back  "Receive $125 every time. Exclusions apply." So perhaps not every time then. 

Just Wines. Spend $250 or more, get $50 back. But this is limited to the first 10,000 cards to sign up. 

Vinomofo. Spend $299 or more, get $70 back. This one is limited to the first 30,000 cards to sign up. 

Liquorland. Spend $100. Get $10 back. Exclusions apply.

# Just as I was writing this another email landed from Virgin Australia, urging me me to: "Get up to 3,000 points & gifts up to $160 with Virgin Wines".

And I haven’t checked the post box yet. 

Check 'em all out for sure. But caveat emptor should be be your watchwords.