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Tuesday, 16 May 2023

Just capital: Get on the beers as part of your hotel package



What could be better after a hard day or two at work in Canberra than to wind down with a beer tasting?

The Avenue Hotel has just announced a partnership with BentSpoke Brewing Co. aimed at connecting visitors to the nation's capital with local artisan beer and cider makers.

Promoted as catering to an "untapped market", the hotel has put togrther a package combining a local brewery experience with its accommodation offering.

"Just like the wine and spirits industries in Canberra, there’s also a strong interest in local beers but there is a noticeable gap in the market for an offering which includes an overnight stay,” said Alison Jones, marketing manager for Capital Hotel Group, the parent company of Avenue Hotel.

“There’s no doubt the past few years have thrown up some challenges for the accommodation sector, so Avenue has been seeking new and interesting ways to entice visitors to the capital.

“The hotel is just a few minutes’ walk from the capital’s best brewery, BentSpoke Brewing Co,, and for some time our guests have expressed a real desire to connect with authentic local brands and makers, particularly in the food and beverage space."

BentSpoke founder and brewer Richard Watkins said: "With over 50 different beers and ciders brewed annually from our brewpub in Braddon , we’re now firmly cemented in the Canberran and Australian beer scene - and we love when we have visitors to Canberra enjoying a local brew at BentSpoke."

The brewery tasting room is just a two-minute walk back to the hotel.

The new BentSpoke Beer Tasting Package includes BentSpoke’s signature sample bar for two with four beers of choice chosen based on guests’ preferences, an overnight stay in a superior king room at Avenue Hotel, breakfast for two at the hotel’, free parking and free wifi.

The package is valid from now for stays Thursday-Sunday until August 31.

The package must be booked at least seven days in advance. Prices start from $267 per room per night.

For more information, visit https://avenuehote.com.au/offer/2/bentspoke-beer-tasting-package

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