Hawke's Bay in New Zealand is the latest addition to the Great Wine Capitals of the world, joining regions that include Bordeaux (France), Napa Valley (US) and Adelaide (Australia).
Admission to the Great Wine Capitals program follows a process that looks at a region's winegrowing industry, its history, its wine tourism, educational opportunities, business, and travel, as well as the region itself.
In announcing the news this week, Hawke's Bay Tourism CEO Hamish Saxton said the significance of being named a Great Wine Capital of the world was a milestone for the region.
“Hawke's Bay's inclusion as one of just 12 Great Wine Capitals of the world is of regional and national significance,” he said. “It is recognition that Hawke's Bay wines are among the world's best, and that our nation's wine growing industry, while still young, offers quality to rival the world's oldest.
“We have long known that Hawke's Bay, as New Zealand's food and wine country, stood out for its winemaking.
“ This new achievement gives Hawke's Bay a unique positioning in New Zealand and the world. The climate, unique soils and the innovation of so many talented individuals, have come together to deliver an accolade the region wholeheartedly deserves. It is a true legacy for the region and will continue to deliver benefits to industry, education, business and tourism for the years to come.
“Becoming a Great Wine Capital will also give a significant boost to the region's post-cyclone recovery, particularly with the wine industry already generating an estimated $300 million direct revenue to the Hawke's Bay economy and contributing $156m to GDP.
“The accolade will further increase Hawke's Bay's global recognition and will give it access to additional expertise, resources, and support from the best of the global wine and tourism industries.”
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