Adelaide Hills wine producer Barristers Block is expanding its portfolio by purchasing Boston Bay Wines in Port Lincoln to build on a successful wine tourism model.
Barristers Block founder and owner Jan Allen said that wine tourism is at the heart and soul of the family operation and the acquisition provides an opportunity to replicate an integrated tourism experience, providing the same quality offering, both in wine and location.
“Making high quality wine is entrenched in our DNA and creating a welcoming space to enjoy this wine in a beautiful environment is at the heart of our experience at Barristers Block," Allen said.
"The Boston Bay acquisition means that we can bring the hospitality of the Adelaide Hills to Port Lincoln, providing a similar experience to another unique setting and established wine brand.”
Port Lincoln is 650km west of Adelaide by road and is known for its quality seafood.
Port Lincoln is 650km west of Adelaide by road and is known for its quality seafood.
Lachlan Allen, Jan's son, said the location at Boston Bay was too good to pass up.
“Sitting right on the coast, it’s probably one of the closest vineyards to the sea in the world." he said.
“Sitting right on the coast, it’s probably one of the closest vineyards to the sea in the world." he said.
"We believe that we will be able to provide not only beautiful quality wines and locally sourced produce, but build all the other tourism trimmings to make it a multi-layered offering that will be sought after by locals and tourists alike.
“Our model in the Adelaide Hills is direct to the consumer, meaning we have a really good understanding of who our customer is and what they want - which is brilliant, drinkable wine consumed in a phenomenal location with quality food pairings.
"For us, this is the winning formula and Boston Bay has the perfect bones for us to replicate our customer centric model.”
“Our model in the Adelaide Hills is direct to the consumer, meaning we have a really good understanding of who our customer is and what they want - which is brilliant, drinkable wine consumed in a phenomenal location with quality food pairings.
"For us, this is the winning formula and Boston Bay has the perfect bones for us to replicate our customer centric model.”
James Allen, who operates Barristers Block with mother Jan and brother Lachlan, says the Port Lincoln region is currently undervalued, but on the cusp of an upward swing.
“This was a strategic investment for us," he said. "We wanted to secure a site outside the Adelaide Hills that is primed for growth and not saturated. We were looking for opportunities and during intrastate travel over lockdown our mum stumbled across this hidden family-owned gem.
“There is a strong tourism tailwind on regional South Australia, particularly the Eyre Peninsula and this acquisition allows us to be part of that growth trajectory.
The family says Boston Bay is synonymous with the Eyre Peninsula and the Port Lincoln community and the name will not change.
Short term activities will include a cellar door renovation, brand refresh and plans to immediately elevate the current food offering.
“This was a strategic investment for us," he said. "We wanted to secure a site outside the Adelaide Hills that is primed for growth and not saturated. We were looking for opportunities and during intrastate travel over lockdown our mum stumbled across this hidden family-owned gem.
“There is a strong tourism tailwind on regional South Australia, particularly the Eyre Peninsula and this acquisition allows us to be part of that growth trajectory.
The family says Boston Bay is synonymous with the Eyre Peninsula and the Port Lincoln community and the name will not change.
Short term activities will include a cellar door renovation, brand refresh and plans to immediately elevate the current food offering.
No comments:
Post a Comment