Why you can safely ignore so many "experts"

Everyone is an expert nowadays.

TV and radio are awash with them. The internet is home to millions of them. And the newspapers are flooded with them.

You only need to have a minimal amount of knowledge about one subject - less even than contestants on TV program Hard Quiz - to proclaim yourself an expert, or be hailed as one.

The other day one of the newspaper travel sections had a selection of holiday choices from "experts". Nearly every single one was singing the praises of a destination that they sell.

The other night, veteran journalist Liz Hayes was surrounded by "experts" on her prime time TV show Under Investigation. 

The experts debated a decades old murder mystery for an hour - and revealed not one piece of new evidence or intelligence.

All we got was their "expert" thoughts on a crime they clearly knew very little about, but were very keen to waffle about.

Then there is a TV show MAFS - for which I have only seen adverts and snippets before changing the channel. 

But I've seen enough to know that their "expertise" seems to extend to pairing up wildly mismatched couples in a bid to create sensationalist headlines and publicity.

So many experts are just seeking publicity either to feed their own egos, or because they want to sell you something.

In today's Body & Soul supplement in News Ltd papers, three of the experts chosen to talk about "the morning hacks of productive people" were a bloke who has had well publicised mental issues; a woman who most recently hit the headlines after being accused of an affair with with her ex partner, a retired cricketer, and another woman who sells sex aids and potions but does not know the difference between the prostate and being prostrate.

Their "expert" advice was unintentionally hilarious.

The first woman's tips on having a good morning were "spending a moment to ground my thoughts, refer to my crystals, oracle cards and readings from the book The Daily Stoic".

Deep stuff.

The TV type who has "spent many years battling anxiety, depression, and suicidal ideation" has good morning hints including "not carrying any irrational energy'. He exposes himself to daylight and has a double espresso to get his "prefrontal cortex firing.".

Good stuff.

But the best tips come from the sex business saleswoman who assures us that we "must make time for a little morning masturbation".

Of course. 

She insists that we should "start your day with an orgasm (solo or with a partner) to get those feel good chemicals flowing".

That's pretty darn expert. And, of course, the story kindly provides the name of her no doubt lucrative online business.