Diversify; diversify.
First, it was Novak Djokovic with his wine range. Now Rafael Nadal is getting into the hotel business.
The Spanish tennis great this week announced a joint venture with the Meliá Hotels International group revealing a new hotel brand: ZEL.
ZEL will be a collection of resort and urban leisure hotels which will launch in Spain next year.
There are plans for it to later expand in Europe, the Middle East, Asia and America.
The collaboration with focus on properties with Mediterranean character and the brand will also have various strategic partners in dining, wellbeing and tech.
“As a Spaniard, a Mallorcan and a global traveller, the launch of our hotel brand is a project that I have had in mind for a long while,” Nadal said.
"I was really attracted from the start to this new concept we have been working on with Meliá. I'm confident that ZEL will be a great success and will achieve considerable growth and be enjoyed by all of those travellers who stay in the hotels, which in the end is the reason we are creating it."
There are plans for more than 20 ZEL hotels over five years.
The brand aims to launch initially on the Mediterranean coast and in capital cities such as Madrid, Paris and London.
The first ZEL hotel will open in Mallorca in 2023.
Meliá Hotels International has a portfolio of more than 400 hotels throughout more than 40 countries, and 10 brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon's Resorts by Meliá, Sol by Meliá and Affiliated by Meliá.
Check out more about Meliá here: https://www.melia.com/
Image: Gabriel Escarrer, CEO of Meliá Hotels International, and Rafael Nadal.
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