International tourism is on track to reach 65% of pre-pandemic levels by the end of 2022 as the travel industry continues to bounce back from the pandemic.
An estimated 700 million tourists travelled internationally between January and September, more than double (+133%) the number recorded for the same period in 2021.
This equates to 63% of 2019 levels and puts the sector on course to reach 65% of its pre-pandemic levels this year, in line with United Nations World Tourism Organisation predictions.
The UNWTO said results were boosted by strong pent-up demand, improved confidence levels and the lifting of restrictions in an increasing number of destinations.
Europe continues to lead the rebound. The continent welcomed 477 million international arrivals in January-September 2022 (68% of the world total), hitting 81% of pre-pandemic levels.
This was more than double that of 2021 (+126%) with results boosted by strong intra-regional demand and travel from the United States. Europe saw particularly robust performance in Q3, when arrivals reached almost 90% of 2019 levels.
At the same time, the Middle East saw international arrivals more than triple (+225%) year on year in January-September 2022, climbing to 77% of pre-pandemic levels.
Africa (+166%) and the Americas (+106%) also recorded strong growth compared to 2021, reaching 63% and 66% of 2019 levels, respectively. In Asia and the Pacific (+230%) arrivals more than tripled in the first nine months of 2022, reflecting the opening of many destinations, including Japan at the end of September.
Arrivals in Asia and the Pacific remained 83% below 2019 levels as China, a key source market for the region, remains closed.
Destinations reporting arrivals above pre-pandemic levels in the nine months through September include Albania, Ethiopia, Honduras, Andorra, Puerto Rico, Dominican Republic, Colombia, El Salvador and Iceland.
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