The Messi Burger is getting even louder

The very loud Hard Rock Cafe fast-food chain has enjoyed success with its partnership with renowned Paris St Germain and Argentina soccer star Lionel Messi.

Earlier this year, the Hard Rock chain released a Messi Burger.

It obviously sold well, because it is now releasing a new Champion's Edition burger - and a massive swag of Messi/Hard Rock memorabilia and leisurewear.

The Champion's Edition now features three complimentary dipping sauces: aioli, Latin chili and "Messi's favourite" chimichurri.

"It is an honour to continue our partnership with world-renowned soccer star Lionel Messi, and take the Live Greatness campaign to the next level with the Messi Burger Champion's Edition," says hugely enthusiastic Anibal Fernandez, senior vice president of Cafe Division, Hard Rock International (great job title Anibal!).

"We couldn't be more excited to help Hard Rock and Messi fans get in on the action and they are going to love the new sauces, each of which complements the Messi Burger in its own unique way."

The Messi Burger launched in March 2022 featuring a double stack of beef patties, toppings including provolone cheese, sliced chorizo, caramelized red onion and sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato.

Plus, just in time for the World Cup (a brilliant money making opportunity for everyone) the brand is releasing a new retail collection including hoodies, baseball caps and T-Shirts available for purchase at Hard Rock Cafe locations worldwide.

All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online.