What could possibly bring together James Bond star Daniel Craig, Academy Award-winning filmmaker Taika Waititi and singing star Rita Ora?
The unlikely answer is a vodka brand. Oh, and probably a whole heap of money.
Belvedere Vodka has today unveiled a new campaign featuring Daniel Craig and directed by Taika Waititi with a soundtrack featuring Ora.
You can check it out here: https://www.youtube.com/embed/ekESZIn4y18?autoplay=0
Belvedere's remarkably gushing release says the video "unites an exceptional community of collaborators", who also include choreographer JaQuel Knight and someone called Giggs.
The clips imagines how life might look when the cameras are not rolling. Craig moves out of a gathered crowd and passes across Paris's iconic Pont Neuf bridge. The actor later dances towards the Belvedere bar. Then - just as he is about to take a sip - the director yells "cut", and Waititi makes a cameo as he asks Craig to take it from the top once more.
A delightfully tongue-in-cheek and mega metrosexual performance from the Bond guy.
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